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Building a buzz :

Barber, Peggy.

Building a buzz : libraries & word-of-mouth marketing / PeggyBarber; Linda K. Wallace - Chicago : American Library Association, 2010. - xii, 95 p. ill.; 28cm.

Includes index.

ISBN: 9780838910115

Subjects--Topical Terms:
Libraries--Marketing
Libraries--Public relations

Dewey Class. No.: 021.7 BAR

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