Libraries, mission & marketing :
Wallace, Linda K.
Libraries, mission & marketing : writing mission statements that work / Libraries, mission and marketing Linda K. Wallace. - Chicago : American Library Association, c2004. - vi, 82 p. ; 23 cm.
Includes bibliographical references (p. 77-78) and index.
Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.
9780838908679
2003015471
Libraries--Aims and objectives.
Mission statements.
Library planning.
Libraries--Marketing.
027
Libraries, mission & marketing : writing mission statements that work / Libraries, mission and marketing Linda K. Wallace. - Chicago : American Library Association, c2004. - vi, 82 p. ; 23 cm.
Includes bibliographical references (p. 77-78) and index.
Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.
9780838908679
2003015471
Libraries--Aims and objectives.
Mission statements.
Library planning.
Libraries--Marketing.
027