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Libraries, mission & marketing :

Wallace, Linda K.

Libraries, mission & marketing : writing mission statements that work / Libraries, mission and marketing Linda K. Wallace. - Chicago : American Library Association, c2004. - vi, 82 p. ; 23 cm.

Includes bibliographical references (p. 77-78) and index.

Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.

ISBN: 0838908675 (alk. paper)

LCCN: 2003015471

Subjects--Topical Terms:
Libraries--Aims and objectives.
Mission statements.
Library planning.
Libraries--Marketing.

LC Class. No.: Z678 / .W327 2004

Dewey Class. No.: 027 WAL

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