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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler & Kevin Lane Keller - Fifteenth global edition. - Harlow, England : Pearson, c2016. - 718 + other pagings : col. ill. ; 28 cm.

Includes bibliographical references (E1-58) and indexes (I 1-36).

ISBN: 9781292092621

LCCN: 98052099

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 2000

Dewey Class. No.: 658.8

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