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Contemporary marketing, plus /

Boone, Louis E

Contemporary marketing, plus / Louis E. Boone, David L. Kurtz - 8th ed - Fort Worth : Dryden Press, c1995 - 1 v. (various pagings) : col. ill. ; 29 cm - The Dryden Press series in marketing .

Rev. ed. of: Contemporary marketing / Louis E. Boone, David L. Kurtz. 7th ed. c1992

Includes bibliographical references and index

ISBN: 0030976014 (acidfree paper)

LCCN: 93073973

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .B53 1995

Dewey Class. No.: 658.8 / BOO

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