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contemporary marketing

Boone, Loius E.

contemporary marketing - 2006 - Australia, Thomson South Western c2006. - lvi, 656p. A1-6, VC1-23, N1-10, G1-14, I1-18: col.ill. 27cm.

includes index, glossary, video case contents, notes and appendix

ISBN: 0324407556

Subjects--Topical Terms:
marketing

Dewey Class. No.: 658.8 / BOO

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