Entrepreneurship /
Zacharakis, Andrew,
Entrepreneurship / Andrew Zacharakis, Babson College, Andrew C. Corbett, Babson College, William D. Bygrave, Babson College. - Fifth edition. - xx , 470 p . : ill . , 26 cm .
Includes bibliographical references and index.
"The fifth edition has been thoroughly updated and enhanced throughout. We have developed a completely new chapter on business models, incorporating the Business Model Wheel. Angelo Santinelli, a former venture capitalist, entrepreneur and currently a startup advisor brings his 30 years of new venture experience and wrote the chapter on a new way to consider business models. We replaced half of the older cases. We have added cases on MightyWell, a medical apparel company looking to bring fashion to patients (Chapter 1), Vedaboo (Chapter 2) and iSlide (Chapter 3) which tracks product development in the sporting goods space, Gravyty, (Chapters 8 and 9) which shows a business planning process through the lens of artificial intelligence-based firm, Wefunder (Chapter 12) which looks at legal issues confronting crowdfunding, Esporte Interativo (Chapter 13) that illustrates a company striving to continue growth in a competitive industry and Inner City Weightlifting (Chapter 14) that highlights a social venture changing the lives of young men prone to gang activity"--
9781119563099 9781119601203
2019038468
New business enterprises.
Entrepreneurship.
Small business--Management.
HD62.5
658.421
Entrepreneurship / Andrew Zacharakis, Babson College, Andrew C. Corbett, Babson College, William D. Bygrave, Babson College. - Fifth edition. - xx , 470 p . : ill . , 26 cm .
Includes bibliographical references and index.
"The fifth edition has been thoroughly updated and enhanced throughout. We have developed a completely new chapter on business models, incorporating the Business Model Wheel. Angelo Santinelli, a former venture capitalist, entrepreneur and currently a startup advisor brings his 30 years of new venture experience and wrote the chapter on a new way to consider business models. We replaced half of the older cases. We have added cases on MightyWell, a medical apparel company looking to bring fashion to patients (Chapter 1), Vedaboo (Chapter 2) and iSlide (Chapter 3) which tracks product development in the sporting goods space, Gravyty, (Chapters 8 and 9) which shows a business planning process through the lens of artificial intelligence-based firm, Wefunder (Chapter 12) which looks at legal issues confronting crowdfunding, Esporte Interativo (Chapter 13) that illustrates a company striving to continue growth in a competitive industry and Inner City Weightlifting (Chapter 14) that highlights a social venture changing the lives of young men prone to gang activity"--
9781119563099 9781119601203
2019038468
New business enterprises.
Entrepreneurship.
Small business--Management.
HD62.5
658.421