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Strategic electronic marketing :

Kleindl, Brad Alan, 1955-

Strategic electronic marketing : managing e-business / Brad Alan Keindl. - Cincinnati, Ohio : SouthWestern College Publishing, c2001. - xxi, 342 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0324013191 (alk. paper)

LCCN: 00026320

Subjects--Topical Terms:
Telemarketing.
Database marketing.

LC Class. No.: HF5415.1265 / .K44 2000

Dewey Class. No.: 658.84

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