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Marketing /

Marketing / Roger A. Kerin ... [et al.]. - 7th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xliii, 741 p. : col. ill. ; 29 cm. - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references (p. 682-710) and indexes.

ISBN: 0072410752 0071151222 (international ed.)

LCCN: 2001057963

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M29474 2003

Dewey Class. No.: 658.8

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