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Marketing /

Marketing / Eric N. Berkowitz ... [et al.]. - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xxxii, 736 p. : col. ill. ; 28 cm. - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index.

ISBN: 0073656453 (alk. paper)

LCCN: 99030269

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M29474 2000

Dewey Class. No.: 658.8

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