Introduction to marketing /
Lynch, Richard L.
Introduction to marketing / Richard L. Lynch, Herbert L. Ross, Ralph D. Wray. - New York : Gregg Division, McGraw-Hill, c1984. - xii, 560 p. : ill. ; 24 cm. - The Gregg/McGraw-Hill marketing series .
Includes bibliographical references and index.
0070391912
83016259
Marketing.
HF5415 / .L936 1984
658.8
Introduction to marketing / Richard L. Lynch, Herbert L. Ross, Ralph D. Wray. - New York : Gregg Division, McGraw-Hill, c1984. - xii, 560 p. : ill. ; 24 cm. - The Gregg/McGraw-Hill marketing series .
Includes bibliographical references and index.
0070391912
83016259
Marketing.
HF5415 / .L936 1984
658.8