Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

McCarthy, E. Jerome (Edmund Jerome)

Material type: Text

TextPublication details: Boston, Mass. : McGraw-Hill, c 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN:

0072525231

Subject(s):

Marketing -- Management

DDC classification:

658.8 PER

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Main Library General Stacks	Non-fiction	658.8 PER (Browse shelf(Opens below))		Available	MUL22011181
Books	Main Library General Stacks	Fiction	658.8 PER (Browse shelf(Opens below))		Available	MUL17070055
Books	Main Library General Stacks	Fiction	658.8 PER (Browse shelf(Opens below))		Available	MUL17070056
Books	Main Library General Stacks	Fiction	658.8 PER (Browse shelf(Opens below))		Available	MUL17070057
Books	Main Library General Stacks	Fiction	658.8 PER (Browse shelf(Opens below))		Available	MUL17070058
Books	Main Library General Stacks	Fiction	658.8 PER (Browse shelf(Opens below))		Available	MUL17070059
Books	Main Library General Stacks	Non-fiction	658.8 PER (Browse shelf(Opens below))	6	Available	MUL22011179
Books	Main Library General Stacks	Non-fiction	658.8 PER (Browse shelf(Opens below))	7	Available	MUL22011180

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Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

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