Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)ISBN: - 0072409479 (alk. paper)
- 0071121102 (international : alk. paper)
- 658.8 23
- HF5415.13 .M369 2002
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Main Library General Stacks | Non-fiction | 658.8 PER (Browse shelf(Opens below)) | Available | MUL17023722 |
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| 658.8 LYN Introduction to marketing / | 658.8 MAR Marketing / | 658.8 MAR Marketing / | 658.8 PER Basic marketing : | 658.8 PER Basic marketing : | 658.8 PER Basic marketing : | 658.8 PER Basic marketing : |
A variety of multi-media instructional aids, including a Web site, are available to support the text.
Includes bibiliographical references (p. 754-810) and indexes.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
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