Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c 2000.Edition: 5th edDescription: xviii, 562 p. : ill. (some col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main Library General Stacks	Non-fiction	659.1 WEL (Browse shelf(Opens below))	Available		MUL17023758

Includes bibliographical references and index.

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