TY  - BOOK
AU  - Thompson, Arthur A.
AU  - J.A. Strickland
TI  - Strategy : : winning in the market place : core concepts, analytical tools, cases 
SN  - 0072989904
U1  - 658.4012 23
CY  - Boston, MA
PB  - McGraw-Hill 
KW  - Strategic Planning
KW  - Conglomerate coorporaions management
N1  - includes index
ER  -