Perreault, William D. <br/><br/>
Basic marketing :   a global-managerial approach /  
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 15th ed. 
 - Boston, Mass. :   McGraw-Hill,  c 2005. 
 - xli, 793 [22] p. :   col. ill. ;   28 cm.   1 CD ROM (4 3/4 in.) 
<br/><br/> Includes bibliographical references (p. 725-787) and indexes. 
<br/><br/><br/>Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. 
<br/><br/><label>ISBN: </label>0072525231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 PER