TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Basic marketing:  a global-managerial approach / 
SN  - 0072525231
U1  - 658.8 PER 
PY  - 2005///
CY  - Boston, Mass. : 
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 725-787) and indexes
ER  -