Barber, Peggy. <br/><br/>
Building a buzz :  libraries & word-of-mouth marketing / 
PeggyBarber; Linda K. Wallace 
 - Chicago :   American Library Association,  2010. 
 - xii, 95 p.  ill.;  28cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780838910115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing<br/>Libraries--Public relations
<br/><br/><label>Dewey Class. No.: </label>021.7 BAR