TY  - BOOK
AU  - Barber, Peggy.
AU  - Wallace, Linda K.
TI  - Building a buzz: libraries & word-of-mouth marketing 
SN  - 9780838910115
U1  - 021.7 BAR 
PY  - 2010///
CY  - Chicago : 
PB  - American Library Association
KW  - Libraries
KW  - Marketing
KW  - Public relations
N1  - Includes index
ER  -