Barber, Peggy. <br/><br/>
Building a buzz :  libraries & word-of-mouth marketing / 
Peggy Barber and Linda Wallace. 
 - Chicago :  American Library Association,  C2010. 
 - xii, 95 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack. 
<br/><br/><label>ISBN: </label>9780838910115  
<br/><br/><label>LCCN: </label>2009025146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing.<br/>Libraries--Public relations.<br/>Libraries--Marketing--United States--Case studies.
<br/><br/><label>Dewey Class. No.: </label>021.7