TY  - BOOK
AU  - Barber,Peggy
AU  - Wallace,Linda K.
TI  - Building a buzz: libraries & word-of-mouth marketing 
SN  - 9780838910115 
U1  - 021.7 23
PY  - 2010///
CY  - Chicago
PB  - American Library Association
KW  - Libraries
KW  - Marketing
KW  - Public relations
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references and index; Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack
ER  -