Wallace, Linda K. <br/><br/>
Libraries, mission & marketing :  writing mission statements that work / 
 Libraries, mission and marketing 
Linda K. Wallace. 
 - Chicago :  American Library Association,  c2004. 
 - vi, 82 p. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 77-78) and index. 
<br/><br/>Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements. 
<br/><br/><label>ISBN: </label>0838908675 (alk. paper) 
<br/><br/><label>LCCN: </label>2003015471 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Aims and objectives.<br/>Mission statements.<br/>Library planning.<br/>Libraries--Marketing.
<br/><br/><label>LC Class. No.: </label>Z678  / .W327 2004 
<br/><br/><label>Dewey Class. No.: </label>027 WAL