TY  - BOOK
AU  - Wallace,Linda K.
TI  - Libraries, mission & marketing: writing mission statements that work 
SN  - 0838908675 (alk. paper)
AV  - Z678 .W327 2004
U1  - 027 WAL 23
PY  - 2004///
CY  - Chicago
PB  - American Library Association
KW  - Libraries
KW  - Aims and objectives
KW  - Mission statements
KW  - Library planning
KW  - Marketing
N1  - Includes bibliographical references (p. 77-78) and index; Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements
UR  - http://www.loc.gov/catdir/toc/ecip046/2003015471.html
ER  -