Witzel, Morgen. <br/><br/>
Tata :  the evolution of a corporate brand / 
Morgen Witzel ; foreword by Ram Charan. 
 - New Delhi :  Penguin Portfolio,  C2010. 
 - xvii, 222 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 206-210) and index. 
<br/><br/><label>ISBN: </label>9780670084067 
<br/><br/><label>Source: </label>Library of Congress -- New Delhi Overseas Office 
<br/><br/><label>LCCN: </label>2010308679 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Tata Group--Public relations.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image--India.<br/>Branding (Marketing)--India.<br/>Creative ability in business--India.
<br/><br/><label>LC Class. No.: </label>HD59.6.I4  / W58 2010 
<br/><br/><label>Dewey Class. No.: </label>659.2