TY  - BOOK
AU  - Witzel,Morgen
TI  - Tata: the evolution of a corporate brand 
SN  - 9780670084067
AV  - HD59.6.I4 W58 2010
U1  - 659.2 23
PY  - 2010///
CY  - New Delhi
PB  - Penguin Portfolio
KW  - Tata Group
KW  - Public relations
KW  - Corporate image
KW  - India
KW  - Branding (Marketing)
KW  - Creative ability in business
N1  - Includes bibliographical references (p. 206-210) and index
ER  -