Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler & Kevin Lane Keller 
 - Fifteenth global edition. 
 - Harlow, England :  Pearson,  c2016. 
 - 718 + other pagings :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (E1-58) and indexes (I 1-36). 
<br/><br/><label>ISBN: </label>9781292092621 
<br/><br/><label>LCCN: </label>98052099  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8