Perreault, William D. <br/><br/>
Applications in Basic Marketing :  Clipping from the popular Business press / 
William D. Perreault,Jr and E.Jerome McCarthy 
 - 2004-2005ed. 
 - Boston,  McGraw Hill;  c2005. 
 - vii, 214p. :  ill.  25cm. 
<br/><br/><label>ISBN: </label>0072864702 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER