Perreault, William D. <br/><br/>
Application in basic marketing :  Clippings from the popular business press/ 
William D. Perreault, Jr. and E.Jerome McCarthy 
 - 2005-2006ed. 
 - Boston,  McGraw Hill  c2005 
 - vii, 215p. :  ill.  25cm. 
<br/><br/><label>ISBN: </label>0072864710 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER