Boone, Louis E <br/><br/>
Contemporary marketing, plus / 
Louis E. Boone, David L. Kurtz 
 - 8th ed 
 - Fort Worth :  Dryden Press,  c1995 
 - 1 v. (various pagings) :  col. ill. ;  29 cm 
 - The Dryden Press series in marketing .
<br/><br/> Rev. ed. of: Contemporary marketing / Louis E. Boone, David L. Kurtz. 7th ed. c1992 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0030976014 (acidfree paper) 
<br/><br/><label>LCCN: </label>93073973 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .B53 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOO