TY  - BOOK
AU  - Boone,Louis E
AU  - Kurtz,David L
AU  - Boone,Louis E.
TI  - Contemporary marketing, plus
SN  - 0030976014 (acidfree paper)
AV  - HF5415 .B53 1995
U1  - 658.8 23
PY  - 1995///
CY  - Fort Worth
PB  - Dryden Press
KW  - Marketing
N1  - Rev. ed. of: Contemporary marketing / Louis E. Boone, David L. Kurtz. 7th ed. c1992; Includes bibliographical references and index
ER  -