TY  - BOOK
AU  - Boone, Loius E.
TI  - contemporary marketing
SN  - 0324407556
U1  - 658.8 23
PY  - 2006///
CY  - Australia
PB  - Thomson South Western
KW  - marketing
N1  - includes index, glossary, video case contents, notes and appendix
ER  -