TY  - BOOK
AU  - Zacharakis,Andrew
AU  - Corbett,Andrew C.
AU  - Bygrave,William D.
TI  - Entrepreneurship
SN  - 9781119563099
AV  - HD62.5 
U1  - 658.421 23
PY  - 2020///]
CY  - Hoboken, NJ
PB  - Wiley
KW  - New business enterprises
KW  - Entrepreneurship
KW  - Small business
KW  - Management
N1  - Includes bibliographical references and index
N2  - "The fifth edition has been thoroughly updated and enhanced throughout. We have developed a completely new chapter on business models, incorporating the Business Model Wheel. Angelo Santinelli, a former venture capitalist, entrepreneur and currently a startup advisor brings his 30 years of new venture experience and wrote the chapter on a new way to consider business models. We replaced half of the older cases. We have added cases on MightyWell, a medical apparel company looking to bring fashion to patients (Chapter 1), Vedaboo (Chapter 2) and iSlide (Chapter 3) which tracks product development in the sporting goods space, Gravyty, (Chapters 8 and 9) which shows a business planning process through the lens of artificial intelligence-based firm, Wefunder (Chapter 12) which looks at legal issues confronting crowdfunding, Esporte Interativo (Chapter 13) that illustrates a company striving to continue growth in a competitive industry and Inner City Weightlifting (Chapter 14) that highlights a social venture changing the lives of young men prone to gang activity"--
ER  -