Marketing / 
Roger A. Kerin ... [et al.]. 
 - 7th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2003. 
 - xliii, 741 p. :  col. ill. ;  29 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references (p. 682-710) and indexes. 
<br/><br/><label>ISBN: </label>0072410752 0071151222 (international ed.) 
<br/><br/><label>LCCN: </label>2001057963 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29474 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8