TY - BOOK AU - Berkowitz,Eric N. TI - Marketing SN - 0073656453 (alk. paper) AV - HF5415 .M29474 2000 U1 - 658.8 23 PY - 2000/// CY - Boston PB - Irwin/McGraw-Hill KW - Marketing N1 - Includes bibliographical references and index ER -