Lynch, Richard L. <br/><br/>
Introduction to marketing / 
Richard L. Lynch, Herbert L. Ross, Ralph D. Wray. 
 - New York :  Gregg Division, McGraw-Hill,  c1984. 
 - xii, 560 p. :  ill. ;  24 cm. 
 - The Gregg/McGraw-Hill marketing series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070391912 
<br/><br/><label>LCCN: </label>83016259  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L936 1984 
<br/><br/><label>Dewey Class. No.: </label>658.8