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Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Main Library (1)Call number: 658.8 PER.

2.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c 2005
Availability: Items available for loan: Main Library (8)Call number: 658.8 PER, ...

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