| 000 | 01018nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c1800 _d1800 |
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| 005 | 20170731143435.0 | ||
| 008 | 170731b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072525231 | ||
| 040 | _cMUL | ||
| 082 | _a658.8 PER | ||
| 100 |
_aPerreault, William D. _91840 |
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| 245 |
_aBasic marketing : _b a global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
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| 250 | _a15th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc 2005. |
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| 300 |
_axli, 793 [22] p. : _bcol. ill. ; _c28 cm. _e1 CD ROM (4 3/4 in.) |
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| 500 | _aIncludes bibliographical references (p. 725-787) and indexes. | ||
| 538 | _aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. | ||
| 650 |
_aMarketing _xManagement. _91841 |
||
| 700 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _91842 |
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| 942 |
_2ddc _cBK |
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