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010			_a 00265296
015			_aGBA0-12098
020			_a9788126518258
035			_a(OCoLC)ocm43417754
040			_aUKM _cMUL _dDLC
042			_alccopycat
050	0	0	_aHF5415.125 _b.B47 2000
082	0	0	_a658.802 _223
100	1		_aBerry, Michael J. A. _95843
245	1	0	_aMastering data mining : _bthe art and science of customer relationship management / _cMichael J. A. Berry, Gordon Linoff.
260			_aNew York : _bWiley Computer Pub., _cc2000.
300			_axviii, 494 p. : _bill. ; _c25 cm.
500			_aRev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
500			_aIncludes index
650		0	_aMarketing _xData processing. _95844
650		0	_aData mining. _93677
650		0	_aBusiness enterprises _xComputer networks _xManagement. _95845
700	1		_aLinoff, Gordon. _95846
700	1		_aBerry, Michael J. A. _tData mining techniques. _95847
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley044/00265296.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley037/00265296.html
856	4		_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix03/00265296.html
906			_a7 _bcbc _ccopycat _d2 _encip _f19 _gy-gencatlg
942			_2ddc _cBK