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008 | 981207s2000 njua b 001 0 eng | ||
010 | _a 98052099 | ||
020 | _a9781292092621 | ||
040 |
_aDLC _cMUL _dDLC |
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_aHF5415.13 _b.K64 2000 |
082 | 0 | 0 |
_a658.8 _223 |
100 | 1 |
_aKotler, Philip. _910884 |
|
245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler & Kevin Lane Keller |
250 | _aFifteenth global edition. | ||
260 |
_aHarlow, England : _bPearson, _cc2016. |
||
300 |
_a718 + other pagings : _bcol. ill. ; _c28 cm. |
||
504 | _aIncludes bibliographical references (E1-58) and indexes (I 1-36). | ||
650 | 0 |
_aMarketing _xManagement. _91841 |
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700 |
_aKeller, Kevin Lane _910886 |
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906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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