000			03118cam a22004578i 4500
001			21334137
003			OSt
005			20240626114806.0
006			m |o d |
007			cr |||||||||||
008			191108s2020 enk ob 001 0 eng
010			_a 2019049934
020			_z9781292308722 _q(paperback)
040			_aDLC _beng _cMUL _erda _dDLC
042			_apcc
050	0	0	_aHF5415.2
082	0	0	_a658.83 _223
100	1		_aMalhotra, Naresh K., _eauthor. _912841
245	1	0	_aMarketing research : _bapplied insight / _cDaniel Nunan, David F. Birks, Naresh K. Malhotra.
250			_aSixth edition.
263			_a2001
264		1	_aHarlow, England ; _aNew York : _bPearson, _c2020.
300			_aXVII, 951P. : _bcol. ill. ; _c28cm.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aNaresh K. Malhotra is the first named author on earlier editions.
500			_aEarlier editions have title: Marketing research : an applied approach.
504			_aIncludes bibliographical references and index.
520			_a"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aMarketing research. _912842
650		0	_aMarketing research _xMethodology _912843
700	1		_aNunan, Daniel, _eauthor. _912844
700	1		_aBirks, David F., _eauthor. _912845
776	0	8	_iPrint version: _aMalhotra, Naresh K.. _tMarketing research _bSixth edition. _dHarlow, England ; New York : Pearson, 2020. _z9781292308722 _w(DLC) 2019049933
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c288163 _d288163