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| 001 | 2157933 | ||
| 005 | 20161107110836.0 | ||
| 008 | 990419s2000 maua b 001 0 eng | ||
| 010 | _a 99030269 | ||
| 020 | _a0073656453 (alk. paper) | ||
| 040 |
_aDLC _cMUL _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.M29474 2000 |
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_a658.8 _223 |
| 245 | 0 | 0 |
_aMarketing / _cEric N. Berkowitz ... [et al.]. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc2000. |
||
| 300 |
_axxxii, 736 p. : _bcol. ill. ; _c28 cm. |
||
| 440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _91843 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _91707 |
|
| 700 | 1 |
_aBerkowitz, Eric N. _91845 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
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