| 000 | 00909pam a2200277 a 4500 | ||
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| 999 |
_c913 _d913 |
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| 001 | 1878509 | ||
| 005 | 20161107111428.0 | ||
| 008 | 830801s1984 nyua b 001 0 eng | ||
| 010 | _a 83016259 | ||
| 020 | _a0070391912 | ||
| 040 |
_aDLC _cMUL _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.L936 1984 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aLynch, Richard L. _91846 |
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| 245 | 1 | 0 |
_aIntroduction to marketing / _cRichard L. Lynch, Herbert L. Ross, Ralph D. Wray. |
| 260 |
_aNew York : _bGregg Division, McGraw-Hill, _cc1984. |
||
| 300 |
_axii, 560 p. : _bill. ; _c24 cm. |
||
| 440 | 4 |
_aThe Gregg/McGraw-Hill marketing series _91847 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _91707 |
|
| 700 | 1 |
_aRoss, Herbert L., _d1929- _91848 |
|
| 700 | 1 |
_aWray, Ralph D. _91849 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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