Tata :
Witzel, Morgen.
Tata : the evolution of a corporate brand / Morgen Witzel ; foreword by Ram Charan. - New Delhi : Penguin Portfolio, C2010. - xvii, 222 p. : ill. ; 24 cm.
Includes bibliographical references (p. 206-210) and index.
9780670084067
Library of Congress -- New Delhi Overseas Office
2010308679
Tata Group--Public relations.
Corporate image--India.
Branding (Marketing)--India.
Creative ability in business--India.
HD59.6.I4 / W58 2010
659.2
Tata : the evolution of a corporate brand / Morgen Witzel ; foreword by Ram Charan. - New Delhi : Penguin Portfolio, C2010. - xvii, 222 p. : ill. ; 24 cm.
Includes bibliographical references (p. 206-210) and index.
9780670084067
Library of Congress -- New Delhi Overseas Office
2010308679
Tata Group--Public relations.
Corporate image--India.
Branding (Marketing)--India.
Creative ability in business--India.
HD59.6.I4 / W58 2010
659.2