Tata : (Record no. 286342)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01269cam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16529504 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180627092509.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100816s2010 ii a b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010308679 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780670084067 |
| 025 ## - OVERSEAS ACQUISITION NUMBER | |
| Overseas acquisition number | I-E-2010-308679; 82-92 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn660010925 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)660010925 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | Library of Congress -- New Delhi Overseas Office |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DKAGE |
| Language of cataloging | eng |
| Transcribing agency | MUL |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| -- | lcode |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | a-ii--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59.6.I4 |
| Item number | W58 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Witzel, Morgen. |
| 9 (RLIN) | 7286 |
| 245 10 - TITLE STATEMENT | |
| Title | Tata : |
| Remainder of title | the evolution of a corporate brand / |
| Statement of responsibility, etc. | Morgen Witzel ; foreword by Ram Charan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Penguin Portfolio, |
| Date of publication, distribution, etc. | C2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 222 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 206-210) and index. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Tata Group |
| General subdivision | Public relations. |
| 9 (RLIN) | 7287 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate image |
| Geographic subdivision | India. |
| 9 (RLIN) | 7288 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Geographic subdivision | India. |
| 9 (RLIN) | 7289 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Creative ability in business |
| Geographic subdivision | India. |
| 9 (RLIN) | 7290 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Main Library | Main Library | General Stacks | 06/27/2018 | 659.2 WIT | MUL18060233 | 06/27/2018 | 06/27/2018 | Books |