Libraries, mission & marketing : writing mission statements that work / Linda K. Wallace.

By:

Wallace, Linda K

Material type: Text

TextPublication details: Chicago : American Library Association, c2004.Description: vi, 82 p. ; 23 cmISBN:

9780838908679

Other title:

Libraries, mission and marketing

Subject(s):

DDC classification:

027 23

Contents:

Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main Library General Stacks	Non-fiction	027 WAL (Browse shelf(Opens below))	Available		MUL18060057

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Includes bibliographical references (p. 77-78) and index.

Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.

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