Contemporary marketing, plus / Louis E. Boone, David L. Kurtz

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TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1995Edition: 8th edDescription: 1 v. (various pagings) : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Main Library General Stacks	Non-fiction	658.8 BOO (Browse shelf(Opens below))	1	Available		MUL22011296

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Rev. ed. of: Contemporary marketing / Louis E. Boone, David L. Kurtz. 7th ed. c1992

Includes bibliographical references and index

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