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Marketing / Roger A. Kerin ... [et al.].
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2003.Edition: 7th edDescription: xliii, 741 p. : col. ill. ; 29 cmISBN: - 0072410752
- 0071151222 (international ed.)
- 658.8 23
- HF5415 .M29474 2003
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Main Library General Stacks | Non-fiction | 658.8 MAR (Browse shelf(Opens below)) | Available | MUL17023720 |
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| 658.8 FOL Study guide [for ] essentials of marketing / | 658.8 KOT Marketing management / | 658.8 LYN Introduction to marketing / | 658.8 MAR Marketing / | 658.8 MAR Marketing / | 658.8 PER Basic marketing : | 658.8 PER Basic marketing : |
Includes bibliographical references (p. 682-710) and indexes.
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