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Introduction to marketing / Richard L. Lynch, Herbert L. Ross, Ralph D. Wray.
Material type:
TextSeries: The Gregg/McGraw-Hill marketing seriesPublication details: New York : Gregg Division, McGraw-Hill, c1984.Description: xii, 560 p. : ill. ; 24 cmISBN: - 0070391912
- 658.8 23
- HF5415 .L936 1984
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Main Library General Stacks | Non-fiction | 658.8 LYN (Browse shelf(Opens below)) | Available | MUL17023719 |
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| 658.8 BOO contemporary marketing | 658.8 FOL Study guide [for ] essentials of marketing / | 658.8 KOT Marketing management / | 658.8 LYN Introduction to marketing / | 658.8 MAR Marketing / | 658.8 MAR Marketing / | 658.8 PER Basic marketing : |
Includes bibliographical references and index.
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