Building a buzz :
Barber, Peggy.
Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace. - Chicago : American Library Association, C2010. - xii, 95 p. : ill. ; 28 cm.
Includes bibliographical references and index.
Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.
9780838910115
2009025146
Libraries--Marketing.
Libraries--Public relations.
Libraries--Marketing--United States--Case studies.
021.7
Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace. - Chicago : American Library Association, C2010. - xii, 95 p. : ill. ; 28 cm.
Includes bibliographical references and index.
Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.
9780838910115
2009025146
Libraries--Marketing.
Libraries--Public relations.
Libraries--Marketing--United States--Case studies.
021.7