Building a buzz : libraries & word-of-mouth marketing / Peggy Barber and Linda Wallace.

By:

Barber, Peggy

Contributor(s):

Wallace, Linda K

Material type: Text

TextPublication details: Chicago : American Library Association, C2010.Description: xii, 95 p. : ill. ; 28 cmISBN:

9780838910115

Subject(s):

DDC classification:

021.7 23

Contents:

Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Main Library General Stacks	Non-fiction	021.7 BAR (Browse shelf(Opens below))	Available		MUL18060054

Includes bibliographical references and index.

Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack.

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